Erin E. Grolle

Erin E. Grolle

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Background

Skilled IP attorney with concentrated expertise in trademarks, domain names, copyrights, rights of publicity and entertainment. Has successfully prosecuted hundreds of trademark applications. Develops creative and cost-effective strategies for maximizing brand value.

Erin Grolle specializes in managing large-scale trademark portfolios for gaming, entertainment and hospitality clients. Her comprehensive trademark services include advising clients on trademark selection, clearance, registration, licensing and enforcement. She regularly represents clients before the U.S. Patent and Trademark Office and Trademark Trial and Appeal Board. Erin vigorously enforces her clients’ valuable trademark assets while using strategies aimed at achieving favorable settlement and avoiding costly litigation when possible. At the forefront of brand protection and enforcement on the web, Erin regularly assists her clients in removing infringing website content and recovering infringing domain names.

An accomplished transactional attorney and expert drafter, Erin assists clients with a variety of commercial agreements. She also provides intellectual property counsel in connection with multimillion- and multibillion-dollar corporate and real estate deals. With extensive knowledge in entertainment law, Erin has unique experience drafting and negotiating agreements with renowned entertainers on behalf of casino gaming clients, including residency agreements with multi-platinum recording artists.

    Representative Matters

    Recent Experience

    • Recovered infringing domain names in Uniform Domain Name Dispute Policy (UDRP) proceedings before the National Arbitration Forum on behalf of multiple casino gaming clients, including Station Casinos, Wynn Resorts, Boyd Gaming, MGM Resorts, and Pinnacle Entertainment.

    • Intellectual property counsel to Red Rock Resorts and its subsidiary, Station Casinos, in numerous complex transactions, including the acquisition of the Palms Resort & Casino, credit facilities and notes offerings, and an internal reorganization.

    • Entertainment counsel to Caesars Entertainment, negotiating and drafting multiple agreements with high-profile entertainers and international recording artists performing at the client’s casino resorts and entertainment venues.

    • Trademark counsel to the Las Vegas Convention and Visitors Authority, protecting, enforcing and licensing the famous WHAT HAPPENS IN VEGAS, STAYS IN VEGAS and WHAT HAPPENS HERE, STAYS HERE brands.

    • Trademark counsel to leading casino gaming companies, including Station Casinos, Tropicana Entertainment, Boyd Gaming and Wynn Resorts.

    Credentials

    Education

    • J.D., William S. Boyd School of Law, summa cum laude
    • B.S., University of Florida, summa cum laude

    Admissions

    • Nevada
    • U.S. District Court, District of Nevada

    Memberships

    State Bar of Nevada

    Nevada State Bar Association Intellectual Property Section

    Ex Officio, 2015 – 2016

              Chair, 2014 – 2015

              Vice Chair, 2013 – 2014

              Treasurer, 2012 – 2013

    Nevada State Bar Association Entertainment Section, Founding Member

    Clark County Bar Association

    American Bar Association

    International Trademark Association

    Community Involvement

    COMMUNITY INVOLVEMENT:

    Board of Directors, Boys & Girls Clubs of Southern Nevada.

    The Liberace Foundation for the Creative and Performing Arts

    Legal Aid Center of Southern Nevada, Children’s Attorneys Project

    Neon Museum

    Grant a Gift Autism Foundation

    The Animal Foundation

    Heaven Can Wait Animal Society

    Angel City Pit Bulls

    The Smith Center for the Performing Arts

    Opportunity Village

    The Garden Foundation

    Project Dinner Table

    Tyler Robinson Foundation

    Recognition

    AWARDS:

    Best Lawyers in America, 2023-2025

    WTR 1000 - The World's Leading Trademark Professionals, 2021-2024

    Vegas Inc Top Lawyers, Intellectual Property, 2020-2021

    Super Lawyers, Mountain States, Rising Stars, 2013-2018

    Legal Elite, Nevada Business Magazine, 2012, 2014 - 2016

    Nevada Law Journal, University of Nevada, William S. Boyd School of Law

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