It’s the night of the big game, and the stadium is packed. The most prevalent garb is the jerseys of the opposing team and the crowd executes the “wave” periodically. It’s virtually the same scene as it has been for decades. But it doesn’t take much observation to notice a more recent phenomenon: spectators are holding their smart phones aloft to capture the action, and some of them are uploading—even live-streaming—high-quality footage of the match on the internet. Meanwhile, “cord-cutters” on the other end of the transmissions are getting their sports fix without having to pay for “authenticated” feeds provided via cable distribution or by other subscription models.
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