The market for consumer products is contracting overall, but judging by empty store shelves and as reported by the New York Times on March 23, anxious consumers are keenly interested in purchasing supplements, herbs, oils, tinctures, foods and beverages touted as anti-pathogens, anti-inflammatories or as providing immune support. Given this, businesses should be aware of heightened scrutiny by federal regulators and state attorneys general regarding deceptive advertising claims made in the health and wellness industry.
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