On Aug. 14, the Federal Trade Commission finalized new rulemaking to combat deceptive acts and practices in online reviews and testimonials. The new final rule, Trade Regulation Rule on the Use of Consumer Reviews and Testimonials, clarifies and finalizes the FTC's previous guidance and will become effective on Oct. 21.
The FTC's recent final rulemaking follows a notice of proposed rulemaking issued in June 2023, which in turn followed a spate of enforcement activity against companies that the FTC claimed were engaged in deceptive acts and practices with respect to customer reviews and testimonials.
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